Love and Logic Philosophy

Benson, Galbraith, and Espeland, (1995) defines love and logic as a philosophy concerned with raising children in such a way that makes both the teachers and students more satisfied and contented, empowered, skilled and able to relate in a mutually beneficial manner that allows for the students to learn in a free environment.   The philosophy ensures that, adults demonstrate enough love to children which in turn makes the children to feel freer and at ease in the learning process.   This is very important to a learning environment. Benson, Galbraith, and Espeland, (1995) notes that, a learning environment should be devoid of barriers such as noise barrier, communication barriers and also psychological barriers such as the negative relations between teachers and children. The incidences of disruptive behaviour from school children has been on the increase for the past few decades yet the education system has either been unresponsive to the emerging challenges or the educators and policy makers have been totally aloof to the situation.   This has led to a lot of children dropping out of schools and therefore disrupting their lives.   This has had other far reaching consequences such as that; the children who discontinue studies may end up engaging in criminal activities.   For the teachers, the above trends have led to special challenges in that, the public expects them to deliver oblivious of the unique classroom difficulties. As Benson, Galbraith, and Espeland, (1995) notes, indiscipline negatively affects the learning environment and therefore an undisciplined class is more likely to perform poorly than a disciplined class. According to (Cline, & Fay, 1990), America has experienced a significant increase in disruptive behaviour in school going children such as; violence, intolerable behavior, as well as substance misuse.   In a study carried out by (Benson, Galbraith, & Espelland, 1995), it was found out that punishment, does not actually reduce cases of classroom indiscipline but on the contrary, it causes an increase in indiscipline incidences.   All the above led to combined efforts to find a solution for the increasing cases of indiscipline and ultimately resulted in the experimentation of the love and logic philosophy which was rather correctional approach as opposed to a punitive one (Finn, 1989).   The love and logic philosophy holds that, children can succeed in the classroom for as long as the teacher shows compassion, demonstrates tolerance. This leads to the children to connect compassion and love to logical consequences (Finn, 1989). In a study of 270,000 students carried out by   Benson, Galbraith, and Espeland, (1995) found out that criminal behaviour, academic failure and substance abuse are easily avoidable by applying the principles of love and logic. Such principles include, supportive and loving family and school environment, a positive relationship between children and adults, high achievement and motivation, good communication between parents and children as well as decision making skills and optimism about the world and the children’s future.   All the above are developmental concerns which a teacher can address in the classroom. In another study by (Weir, 1997) which involved the implementation of love and logic program in an elementary level, the results overwhelmingly pointed to the effectiveness of the love and logic philosophy.   After implementation teachers were required to give feedback on some variables.   It was reported that, 87% of teachers experienced an improvement in student behavior, 84% noted experiencing improved relationships with students, 68% reported that as a result of the love and logic program, student disruptions had significantly decreased, 71% noted getting time for more teaching as a result of decreased disruptions, while 82% noted that, discipline had improved and they felt that they were in charge of the classroom. When adults demonstrate love, the children feel less threatened and are therefore more likely to learn in unthreatening environment whereby the children are not afraid of making mistakes (Cline, & Fay, 1990).   Through logic, children are empowered to accept the consequences of their actions as well as decisions and are therefore more likely to cope with consequences arising out of the choices the children make. According to (Cline, & Fay, 1990), love and logic are a prerequisite for a working relationship amongst teachers, children and parents in which the parents and teachers take control over the children and their actions.   Love and logic are very important to teachers in that, they give the teacher the necessary control needed in classroom environment for learning to take place effectively.   The logic and love philosophy instills in children a sense of responsibility which is crucial especially when it comes to learning activities which teachers assign to children such as assignments and homework. With a more disciplined class, the teacher is more likely to gain control over the class and therefore become more efficient in delivery of the subject content.   Love and logic, are important for teachers in that, besides passing knowledge, teachers act as caregivers and are mandated to ensure that the students learn life’s skills such as social skills and decision making which are important in bringing up responsible and disciplined children. This goes a long way in making sure that, when the children come out of school, they do not have difficulties in coping with the outside world.   (Benson, Galbraith, & Espelland, 1995) notes that, logic and love is a good alternative for counselling with the added advantages such as the fact that; logic and love approaches are realistic, simple and easy for the children to learn (Bandura, 1977).   Logic and love has been noted as one of the few philosophies which do not depend on age in that, children of all ages can learn important life skills even at a very tender age. Therefore teaching using the logic and love approach allows a learner to gain in the maximum way possible due to the usually close ties with the teacher. The teachers as well benefit mutually in that, the self direction the student demonstrates is an empowerment in the classroom and it allows the learner to grow up into better citizen ready to face the future challenges which lie ahead of the students once they leave the classrooms. Love and logic takes into consideration teacher and student relations by encouraging the two parties to connect easily. By enforcing the concept of self, shared control, shared thinking as well as empathy and consequences, logic and love as a philosophical approach of teaching results into a well rounded child who proceed to the outside world ready to meet the numerous challenges and able are to overcome (Bandura, 1977). Love and logic, results into a classroom environment in which the culture is that of; self determination, self dedication, self discipline as well as self empowerment for the children.   On the other side, the teachers are able to execute their professional duties with zeal and in total confidence that the objectives and goals of learning will be achieved. Conclusion Love and logic philosophy is grounded in the belief that every child has positive traits and has the potential to grow and develop into useful and resourceful members of the society.   The children learn in a non-confrontational environment and are able to relate well to the teacher.   It saves time which otherwise goes into solving indiscipline cases. For the school, logic and love saves valuable time and it is easy for the school to improve on performance.   Love and logic is a very effective approach in dealing with disruptive students who threaten the smooth learning in the classroom.   When such children are shown love, care, concern and patience, they easily transform and are capable of reforming and are very likely to become some of the best and cooperative students in the classroom. Reference Bandura, A. (1977). Social learning theory. Eaglewood Cliffs, NJ. Prentice-Hall. Benson, P, Galbraith, J, & Espelland, P. (1995). What kids need to succeed: Proven, practical ways to raise good kids? Minneapolis, MN. Free Spirit Publishing. Cline, F & Fay, J (1990). Parenting with love and logic. Colorado Springs, CO: Pirion Press. Finn, J (1989).   Withdrawing from school. Review of educational research, 59. Weir, B (1997). An evaluation of the effects of love and logic at McCullough Elementary School. Unpublished outcome study.   

Jane Eyre by Charlotte Bronte Essay

Jane Eyre’s excursion throughout Charlotte Bronte’s novel encompasses of a sequence of exploits in which Jane is challenged with variations of entrapment followed by escape which serves as an act of overcoming. In the course of the novel, Jane finds herself imprisoned in Victorian England’s strict and complicated social hierarchy, one of Bronte’s most important themes, and her struggle against prejudice prevails throughout. Jane’s quest to be loved, too, embodies deviations of entrapment and escape as Jane searches continually in order to gain love without surrendering herself in the process. In addition, Jane’s brushes with different models of religion lead her to form her own morals and philosophies, unlike those of society. The first variation of entrapment and escape is signified by Jane’s experience in the red room of the Gateshead mansion, as this is where Jane’s position of exile and incarceration initially become clear. The red room symbolizes the entrapment of social class and unpleasant life experience due to her ambiguous social standing, which Jane struggles to escape throughout the novel. â€Å"I could not answer the ceaseless inward question—why I thus suffered; now, at the distance of—I will not say how many years, I see it clearly† (17). Jane is stripped of the innocence and childhood while in the red room, and is forced to meet the bitter emotions due to her unpleasant experience, realizing that she is financially strapped and excluded from society. Although Jane is eventually freed from the red room, she still suffers societal degradation from the Reed family, until she departs for Lowood, avoiding the maltreatment of her adopted family but unconsciously allowing the abuse of other authority while doing so. It seems as though Jane can never truthfully escape the affliction placed upon her by civilization, and she refers to her memory of the first feeling of ridicule as a connection to her current situation. Jane faces Bronte’s second version of entrapment during her years spent at Lowood. She is faced with two extremes of religion: Mr. Brocklehurst, the religious hypocrite, and Helen Burns, the passive and faithful Christian. Mr. Brocklehurst’s proscriptions are difficult to make sense of as he selfishly lavishes his own family at the expense of his students. Helen Burns, however, is meek and forgiving in her religious ways, although loved and admired by Jane, proves to be too submissive for Jane to adopt when Jane claims, â€Å"If people were always kind and obedient to those who are cruel and unjust, the wicked people would have it all their own way: they would never feel afraid, and so they would never alter, but would grow worse and worse† (60). Jane struggles to understand both versions of Christianity, but eventually rejects both and forms her own principles. Her spirit is not discriminative like Brocklehurst’s, nor passive like Helen’s. As Jane puts it, â€Å"it is natural as that I should love those who show me affection, or submit to punishment when I feel it is deserved† (60). Because of her fear of losing her independence due to love, Jane in a way deceives herself. Jane believes that marrying Rochester would mean that she reduce herself to a mere mistress of Rochester’s, giving up her dignity for emotional satisfaction, an unacceptable act in her eye. As Rochester makes an effort to show his love for her by embellishing her in feminine finery, Jane grows more and more fearful of whether Rochester will view her as equal or inferior (261). Although she believes she is an intellectual equal to Rochester, Jane is aware of the disparities of their financial and social standings. The marriage to Rochester symbolizes entrapment, and it is assumed thus far in the novel, that their marriage will not last long; Jane will discover a way to escape inferiority and refusal to adhere to passion rather than reason.

Critical analysis report Essay Example | Topics and Well Written Essays - 1000 words

Critical analysis report - Essay Example In case comparison of News; Google offers facility to present our news website for analysis and we are able to offer the news directory to all the contents on website intended for Google to spider. However Bing does not offer such capabilities. As far as the speed of searching is concerned, we will find that Google is on the peak while Bing has a second place. Then in case of high usage of search engines all through the world Google is on the top and Bing gets second place. Example Image is listed below: (Dunn, 2010) and (randfish, 2010) Figure 1-Google Vs Bing –Number of Results Analysis: Source http://www.bing-vs-google.com/?q=best+mobile+set+of+2010 On the other hand Bing permits public allocation for a number of outcomes or results through search results. However Google does not offer such capabilities. After that Bing presents foretaste of the document that is like another search engine known as Ask.com. However Google does not present such beneficial capabilities. Then i n case of online video playback Bing offers video that can be viewed online inside the previews, however Google does not offer such video playback capabilities (Dunn, 2010) and (randfish, 2010). ... An example of such website is presented below: (ZambaGrafix, 2002) Figure 3- Feedback Source http://www.zambagrafix.com/egform.htm Bulletin boards/ discussion forums Another well known interactivity feature of the website is the Bulletin boards/ discussion forums. These offer fundamental places where people are able to put information request queries as well as respond to further providers on line (ZambaGrafix, 2002). Password protected private areas For effective website usage interactivity feature like Password protected private areas is really essential. In this scenario this interactivity feature offers the facility of protection that can comprise varying levels of safety and produced in dissimilar manners, through matching dissimilarities in expenditures of implementation. It as well depends on our server/ISP features. Example of such features is listed below: (ZambaGrafix, 2002) http://www.zambagrafix.com/interact.htm Figure 5- Password protected private areas Source http://www .zamba.com/znetlock.htm Website search engine This is a very important interactivity feature that offers website user a liberty and easiness regarding better contents searching and visiting. Example of such feature is listed below: (ZambaGrafix, 2002) Figure 6- Website search engine Source- http://www.utoronto.ca/ Question No 3 This section will discuss and analyze some of the highly dangerous website security/vulnerability issues, these issues are listed below: SQL Injection SQL injection is about the incorporation of SQL meta-characters in website client input parts, for instance attacker's questions are performed through the database located at the back-end. Generally, website attackers will make a

Healthcare Milestones and Benchmarks Research Paper

Healthcare Milestones and Benchmarks - Research Paper Example tient Protection and Affordable Care Act (PPACA) has been the one of the most valuable dimensions in the past decades, which has been introduced by the President of the US Barrack Obama in the year 2010. Even before that, US social legislation had passed Oregon Death with Dignity Act (ODDA) in the year 1994. Apart from these, in the year 1973, United States had developed the Health Maintenance Organisation Act (HMO), which has been implemented widely in healthcare industry till the present scenario. Besides, the United States government had passed the Social Security Act in the year 1935, which has established the principle of federal aid for the people of America. Moreover, during the World War-I in the year 1919, the American Medical Association (AMA) House of Delegates officially convicted compulsory health insurance for the public of the United States. Besides, AMA had also restricted the involvement of third parties in between the patient and medical aspects (Sultz & Young, 2010 ). With regard to the impact of the identified milestones and benchmark events on the healthcare system, it can be apparently asserted that the benchmarking events or milestones have contributed to the development of the American healthcare industry significantly. During the year 1940, 9% of the U.S. population had health insurance, which had exceeded the figure of around 74% by the year 1986 (Sultz & Young, 2010). On the other hand, through Social Security Act, the American government has been able to address several diseases and has been capable of improving the quality of food, drugs and cosmetics for consumer protection. Furthermore, through the help of Health Maintenance Organisations the American government has been capable of promoting health and preventing illnesses. Consequently, Oregon Death with Dignity Act has allowed adult incurably ill residents of Oregon to select the path of self-administration of lethal drugs to end their own lives. Simultaneously, PPACA has

Bullwhip effect in supplychain Essay Example | Topics and Well Written Essays - 5000 words

Bullwhip effect in supplychain - Essay Example In order to identify the causes of the bullwhip effect and to determine what measures may be adopted to tame the bullwhip effect we conduct an analysis of secondary data found in the literature. By conducting this study we can utilize a two-phase supply chain model and determine that synergy and trust are necessary for coordinated forecasting, consistent lead times and adequate information for appropriately estimating demand variance and thus taming the bullwhip effect. CHAPTER-1 1.1 Introduction 1.1.1. Defining the Bullwhip Effect In companies where demand appears to be capable of accurate prediction, companies may nevertheless incur considerable costs attempting to ensure that production is consistent with demand (Fisher, Hammond, Obermeyer & Raman, 1997). These costs are incurred for ensuring efficient supply chain management. The consequences of inefficient supply chain management are typically referred to as the bullwhip effect (Croson & Dohohue, 2005). A primary contributing fa ctor to inefficient supply chain management has been called the bullwhip effect (Lee, Padmanabhan & Whang, 1997). According to Lee, Padmanabhan and Whang (2004) the bullwhip effect occurs when â€Å"demand variability† amplifies in an â€Å"upstream† direction within the supply chain (p. 1887). ... The term â€Å"bullwhip effect† was initially used by the management of Proctor & Gamble upon observing enhanced distorted information relative to orders as the information went â€Å"up the supply chain† (Buchmeister, Pavlinjek, Palcic & Polajnar, 2008, p. 46). Proctor & Gamble evaluated patterns of orders for their most profitable product: Pampers. Sales recorded at retail outlets indicated fluctuations. Upon a closer examination, Proctor and Gamble noticed that orders made by distributors had a surprising level of variability. Orders to suppliers demonstrated even larger levels of variabilities. Although the consumers who were infants used Pampers steadily, â€Å"variabilities† in â€Å"demand orders† escalated in an upward trajectory in the supply chain (Lee et. al, 1997, p. 93). Essentially, the phrase, the bullwhip effect generally refers to inefficient management in the supply chain which causes increases in demand variations as information travels in an upward direction in the supply chain. According to Dolgui and Proth (2010), when demand information is distorted while moving up the supply chain, there are usually three observable effects: â€Å"oscillation, amplification and phase-lag† (p. 119). In this regard, oscillation occurs when demand is unstable. Amplification refers to increases in demand variability upstream in the context of the supply chain. Phase-lag occurs when orders reach a peak farther upstream in the context of the supply chain (Dolgui & Proth, 2010). The bullwhip effect will therefore occur in instances where communication within the supply chain is either distorted or late. Wu and Katok (2006) inform that even where supply chain personnel are highly trained and

Commercial Law Essay Example | Topics and Well Written Essays - 2000 words - 3

Commercial Law - Essay Example In the case of ascertaining the intention of the parties, both sides should take into consideration the terms of the contract, the conduct of the parties as well as the conditions of the case. In case there are different intentions coming to play, the Sales of Goods Act provides a set of rules for ascertaining the intention of the parties as to the time at which the property in the goods is to be transferred to the buyer. The first rule indicates that there is an unconditional contract regarding the sale of definite goods in a deliverable state the property in the goods passes to the buyer upon the creation of the contract. Therefore, it considered immaterial upon the postponement of the time of payment or the time of delivery. The second rule states that provided that there is a contract for the sale of specific goods and the seller is bound to do something to the goods for the intention of transforming them into a deliverable state, the property does not pass up until the thing is done and the buyer received a notice that it has been done. The third rule, indicates that provided that there is a contract for the sale of specific goods in a deliverable state, the seller is bound to weigh, measure, evaluate or do some other act or thing with reference to the goods for the intention of ascertaining the price, the property does not pass until the act or thing is done and the buyer received the notice for its verification. In the case of the fourth rule, if the goods are delivered to the buyer on approval or on sale or return or other parallel terms the property in the goods passes to the buyer in the following situations: (b)  Ã‚  Ã‚  Ã‚  Ã‚   If he does not indicate his agreement or acceptance to the seller but retains the goods without giving notice of refusal, then, if a time has been fixed for the return of the goods, on the expiration of that time, and, if no time has been fixed, on the expiration

Security Policy Brief on Mexico Essay Example | Topics and Well Written Essays - 1000 words

Security Policy Brief on Mexico - Essay Example There has been a continuous increase in number of tourists making visiting Mexico in the past few decades. This makes tourism one of the main foreign exchange earners for the Mexican economy (Joyce, pg68). The rich culture of the Mexican people that have remained an altered by the technology has been the magnet to the people from all walks of life. However, the country of Mexico has its ugly picture that has for the past two decades given its neighbors and even the world a headache and sleepless night. It is known for transition groups, also known as cartels. These groups have smeared the beautiful image of Mexico with dirt through their illegal and heinous acts. According to the national system in charge of the public security in Mexico, the level of violence in the country has been on the rise for the past few years. In the year 2006, there were 10253 murders on the record, 11806 in 2007, 16811 in 2008, and 22480 murders in the year 2009. The masterminds of these deaths are the cartels who manslaughter the innocent civilian who stand on the way of the illegal activities. The center of conflict in this country revolves around the drug business. There is a lot of disagreement, competition and rivalry in the performance within the restrained drug routes and markets amongst the cartels. The outcome of the conflicts is a violent campaign of one group against the other. The other thorn on the wound has been the deployment of the military personnel by the government to end the drug business across the country’s border. This has not resolved the violence problem since the military uses force and fire exchange to control the cartels activiti es, hence contributing to the crises. As the aspect of jealousy continues to dominate in this drug related activities, other social crimes have cropped up. Their effects have left no segment of the society immune. The violence has given birth to the practices such as criminal gangs

How Do Political Parties Affect Voters Essay Example | Topics and Well Written Essays - 1250 words

How Do Political Parties Affect Voters - Essay Example Identification of parties is a concept where an individual joins and supports a political party. Because joining parties varies from one person to another. It might be from family influence, for example, parents, influenced by religion or unions. Usually, voting follows an individual’s party ID. The Electoral College was greatly affected by the rise of parties in politics through causing a great shift toward the outcome of winner-take-all of the general vote. Before the entrenching of systems of the political party, electors from particular states cast different votes for the presidential candidates. By 1830s, the rise of the parties led them to begin assigning state electoral votes to one candidate during the election. Most people would agree that political parties sway the voter with the false promises they make to the voters, advertisements and ways they use to make their opponents look dirty. All these tactics are false representations that the voter falls for, from time to time, and sways their judgment from a rational view of the political parties. (Duignan, 2013). A political party is an organization that allows people who are like-minded to work together in promoting particular ideas to achieve particular goals. The collaboration and co-operation of people with varying skill, views, experiences and knowledge within a political party are the main cause for the party to create policies across a variety of concerns required by the national interest. According to Houghton Committee, 1976, a political party serves as an aggregate for many diverse interests in the society forming them into a reasonable and clear political program. They make electoral choices simpler for citizens and facilitate the government by providing coherence to parties in the parliament. They perform a selection of candidates to the parliament and other bodies of the government and enable citizens to participate in processes of policy-making. Finally, political parties help provide a broad education on politics.  

Sherif 1954 Essay Example for Free

Sherif 1954 Essay Aim: To study the origin of prejudice arising from the formation of social groups Sherif carried out research into groups, leadership and the effect groups had on attitudes and behaviour. The Robbers Cave Study built upon his previous work. He thought that social behaviour could not be studied properly by looking at individuals in isolation. He recognised how social organisation differs between cultures and affects group practices, so he claimed that groups have to be understood as part of a social structure. The Robbers Cave Study used two groups of young boys to find: how the groups developed; if and how conflict between the groups arose; and how to reduce any such friction. Three terms defined according to Sherif are: small group individuals share a common goal that fosters interaction; individuals are affected differently by being in a group; an in-group develops with its own hierarchy and a set of norms is standardised norm a product of group interaction that regulates member behaviour in terms of expected or ideal behaviour group a social unit with a number of individuals who are interdependent and have a set of norms and values for self regulation; individuals have roles within the unit Procedure 22 young boys, aged 11, who did not know each other prior to the study. All from Protestant Oklahoma families to eliminate family problems and match the kids as much as possible. They were also matched based on a rating, including their IQ, from their teachers and were finally reassessed and matched , including issues such as sporting ability, before the experiment began. A nominal fee was charged for the children to attend the camp and they were not informed that they were being used for a piece of research in order to obtain â€Å"true† results The Camp The experiment is called the Robbers Cave Study because it took place in a camp at Robbers Cave State Park, Oklahoma. The location was a 200-acre Boy Scouts of America camp completely surrounded by the State Park. The site was isolated and keeping the two groups apart (at first) was easy because of the layout of the site, as shown in the diagram Data Collection There was a wide range of data collection methods: observer – participant observer allocated to each group for 12 hours a day sociometric analysis – issues such as friendship patterns were noted and studied experiment – boys had to collect beans and estimate how many each boy had collected tape recordings – words and phrases used to describe their own group were studied The observers were trained not to influence the boys’ decisions but to help them once a decision was reached Three Stage Experiment The two groups were formed and set up norms and hierarchies (to see how they became in-groups) The two groups were introduced and competition was set up, as a tournament (to test for friction, name-calling and hostility to the out-group) The two groups were set goals that they needed each other to achieve Stage 1: in-group formation The two groups were kept apart for one week to help the formation of group norms and relations. They had to work as a group to achieve common goals that required cooperation. Data was gathered by observation, including rating of emerging relationships, sociometric measures and experimental judgements. Status positions and roles in the groups were studied. There is much detail about how hierarchies within each group developed. The measurements were thought to be both valid and reliable because different data collection methods produced similar results. For example, in the bean-collecting task, the boys tended to overestimate the number of beans their own group members had collected and underestimate the number collected by the other group (the number of beans was actually the same). Stage 2: inter-group relations, the friction phase After the first week, the two groups were told about one another and a tournament was set up with competitive activities. Points could be earned for the group and there were rewards. As soon as they heard about each other, the two groups became hostile. They wanted to play each other at baseball, so they effectively set up their own tournament, which was what the researchers wanted. The aim of the experiment was to make one group frustrated because of the other group, to see if negative attitudes developed. Adjectives and phrases were recorded to see if they were derogatory and behaviour was observed as previously. The researchers introduced the collecting the beans experiment: the boys had to collect beans and then judge how many each boy had collected. This was to see if the boys overestimated the abilities of the in-group members and minimised the abilities of the out-group members. As was mentioned before, this was the case. Stage 3: inter-group relations, the integration The researchers wanted to achieve harmony between the two groups, which they did by introducing superordinate goals. This meant that the groups would have to work together to achieve the goals. At first, they introduced tasks that simply brought the two groups together so that they could communicate. They then introduced the superordinate goals, which included: fixing the water tank and pump when the water supply was threatened a truck that would not start, so they had to pull together to try and start it pooling resources so that they could afford a film that they all wanted to watch The researchers measured the use of derogatory terms and used observation and rating of stereotyping. Results Stage 1: in-group formation By the end of the first Stage, the boys had given themselves names: the Rattlers and the Eagles. The groups developed similarly, but this was expected due to how carefully they had been matched. Any differences present were most likely due to the different decisions they had to make based on their cabins being located in different areas. For both groups, status positions were settled over days five and six of the first week, and a clear group leader was in place. The Rattlers often discussed the situation of the Eagles, saying things such as â€Å"They had better not be swimming in our swimming hole†. Although the Eagles did not refer to the Rattlers so often, they wanted to play a competition game with them. It seems that even only knowing another group existed was enough reason for hostility to develop, even though neither group had been introduced yet. Stage 2: inter-group relations, the friction phase As soon as the groups found out about each other, they wanted to play baseball in a group competition: and so both groups had naturally moved onto Stage 2. The Rattlers were excited, and discussed such issues such as protecting their flag. The Eagles weren’t as excited, but made such comments as â€Å"we will beat them†. The Eagle selected as baseball captain for the baseball competition became the group leader of the Eagles for all of Stage 2, even though he was not the group leader at the end of Stage 1. When the two groups first met, there was a lot of name calling. There is evidence collected, including what the boys said, who they were friends with and practical issues (such as the burning of a flag). It was found that there were clearly negative attitudes towards the out-group members. Stage 3: inter-group relations, the integration During the initial contacts of this Stage, the hostility remained. There were comments such as â€Å"ladies first† and when they watched a group movie together, they sat separated in their individual groups. After seven contact activities, there were superordinate goals set up: 1 The staff turned off the valve to the water pump and placed two large boulders over it. The children were informed that vandals had damaged it in the past. They worked together to fix the damage and rejoiced in common when they were successful 2 The second goal was to watch a movie together, but both groups had to chip in to pay for it. They eventually agreed to go halves even though one group had fewer members than the others. However, this agreement showed that the two groups cooperated to arrive at one final decision which they both were happy with 3 The boys all went on an organised trip to Cedar Lake, where the truck suddenly ‘developed’ a problem meaning the boys had to use the tug-of-war rope to try and pull it out and get it started It was noticeable how friendships differed between Stage 2 and 3. More out-group members were chosen as friends by the end of Stage 3, which is evidence that friction was reduced by the superordinate goals outlined. Conclusions Most of the hypotheses put forward by the researchers at the beginning of the study were confirmed. Some of the conclusions drawn from the experiment include: The groups developed social hierarchies and group norms, even though they were not stable throughout the study Each group had a clear leadership structure by the end of the first week When the two groups meet for competition, in-group solidarity and cooperation increases and inter-group hostility is strong People tend to overestimate the abilities of their own group members and to minimise the abilities of out-group members Contact between two groups is not enough to reduce hostility When groups needed to work together, exchanged tools, shared responsibilities and agreed how to solve problems, friction was reduced – working towards a superordinate goal once was not sufficient, there needed to be numerous cooperation tasks to achieve this Evaluation Strengths: There were controls, such as the careful sampling and the briefing observers so they all followed the same procedures, this meant that cause-and-effect conclusions could be drawn more justifiably than when observing naturally-occurring groups There were several data collection methods and the findings agreed, so validity was claimed – for example, derogatory behaviour and recordings found derogatory remarks against the out-group The group conflict could be seen as prejudice; reduction of friction would be reducing the prejudice, therefore the study has a practical application Weaknesses: It was unethical in the sense that there was no informed consent obtained, there was no right to withdraw for the participants (also, the boys’ parents were not allowed to visit – to prevent them feeling homesick – but this meant they could not check on their children’s welfare) It was hard to generalise to other situations because the sample was restricted to boys with a specific background

Advertising and Promotional Culture Essay Example for Free

Advertising and Promotional Culture Essay Race and Class in Verizon TV Ads No matter what are the patterns of the ads, the ultimate purpose of ad is attracting public attentions and selling the products. Based on different consumption groups, the ads from the same brand also need to change the advertising images, backgrounds and lines, to reach as many consumers as possible. Verizon Communication Inc is one of the most famous broadband and telecommunications company in United States. Its service range is very broad, including mobile phone, TV and Internet, and its consumption groups covers low class, middle class and upper class people. In this paper, I will analysis the class and racial elements in Verizon 4G LTE commercial and Verizon Mobile Devices and Healthcare commercial. Applying multi-racial advertising talents and different story telling methods, Verizon stresses on the class segregation while pays less attention on racial differences. This advertising strategy helps Verizon divide its consumption groups based on their consumption abilities. It is not only one method to avoid the disadvantage of racial selling, which easily limits the consumption groups, but also direct the company to improve the services to satisfy each specific class better. The Verizon 4G LTE commercial is also called â€Å"Bad Idea† commercial. Just as the African American guys keep saying â€Å"Whassup† in the Budweiser ad, Verizon keep showing the bold black â€Å"Bad Idea† sign after the men in the ad say some bad ideas. The background of the ad is a group of lower class men gather together and play basketball. During the break, they chat and share informations. â€Å"You guys check it out, household bleach. † â€Å"Look Good. † â€Å"I know, right? † Then the â€Å"Bad Idea† comes out with a sting sound. I tell you what saves the gas money. My kids hitchhike to the school. † â€Å"Great Call. † Then the â€Å"Bad Idea† sign comes out again. After two more guys share their information and both have been categorized as â€Å"Bad Idea†, the fifth man comes over, says, â€Å"Surprisingly the Verizon 4G LTE is like 6 times bigger, but I am going ATT†. Instead of showing t he â€Å"Bad Idea† sign again, the voiceover tell the consumers what is the â€Å"Good Idea†, â€Å"There are good ideas and bad, with over 6 times more coverage, Verizon, is the good idea†. This ad uses a sarcastic way to impress the people of lower class and the spectacular consumption strategy to sell the service. To sell the product to a group of people, ads always build up the environment and back ground they familiar with first. Watts defined spectacular consumption as â€Å"a process through which the relations among cultural forms, the culture industry, and the lived experiences of persons are shaped by public consumption†. The group of men in the ad have economic pressure and family burden so they come up their own ideas to save the money. Maybe playing basketball on weekends is their only chance to get rid of work and family messes, so they exercise, brag and relax. The group of men in the ad is the epitome of the lower class men in the United States. Their income is limited so they hope for better quality services with reasonable prices. And this the reason that Verizon keeps telling the men in front of the TV that their 4G is over 6 times more coverage compared to ATT, which means we have better quality than ATT and fair price. People’s consumption habits can easily be effected by the surrounding people. The same situation happens in the ad. Though most of the ideas come from those guys are bad ideas, but their friends are willing to accept it. And this is the disadvantage of speculation consumption. Unless people can make right decisions, because good ideas always spread. And this is the ultimate direction that Verizon is willing to go. If the men do not want to make bad decisions and feel brighter in their peers, choosing Verizon is always a good proof. Unlike focusing on social class characteristics mostly, this ad add one African American talent to minimize the racial segregation. It cannot change the fact that even in this small group, it is still white man dominant, but the black talent definitely increase the group diversity and make this more likely in American society. The situation in the other commercial is the other way. This is the TV commercial expressing how Verizon contributed in the health care field. To create out the confidence and reliability of Verizon’s services, the talents who play doctors and nurses in the ad look tidy, calm and helpful. One of the similarities among them is they all use mobile devices to check out the medical records, 3D brian scanner pictures or drug information. The patients are the other essential consumption group that Verizon wants to attract, so Verizon states that patients can measure the heart rate and the contractions and send them directly to the clinic through mobile devices, as well as helping the patients memorize their illness history. All the advantages prove the Verizon tries to â€Å"improve collaborations between care givers and patients†. Also, instead of putting the lines into the talents’ mouth, this ad use the voiceover to tell us the benefits of the service. In this way, Verizon makes the ad more like a Public Addressing Ad instead of a commercial ad. It may makes the consumers feel that Verizon is not only one company which just care about their own profits, it also cares about the society and is willing to pay back. Compared to the former 4G ad portraying the simpleminded, funny and a little arrogant lower class men, this ads pictures doctors and nurses, middle and higher class people as warm-hearted, dedicated and smart. They are the best group to publicize the reliability of high technology. Verizon applies the graphics and the statistics to show how professional Verizon can be in healthcare field. I think the multi-racial aspect is worth mentioning in this ad. Cortese once said in her paper that â€Å"advertising images, as cultural commodities and social constructions, are sites of struggle along racial fault lines in the United States’s cultural landscape†(Cortese, 1), and I think it is a good example of the improvement of racial problem in this country. On the one hand, the white people in this ad is still more than the colored people. After all, the United States is still one white dominancy society, but at the same, it is also a big â€Å"Melting Pot†. So we can still find the Asian American and Latino/African American face from this ad. Moreover, because doctor and nursers are care givers, so they are in a powerful statues, while patients are considered as the care acceptors and they are in a weaker position. In order to show the equal presentation, the ad also categorizes the Asian American as the doctor and the Latino/African American as the patient instead of ask both of them to be the patients. Different company has various adverting strategy. Luxury brands need to show their sharp fashion taste while normal brands must present their money-saving advantage. But for brands like Verizon, which provides necessary services for almost every class people, they need to use diverse selling advertisements to hit all possible consumption groups. From the two typical Verizon ads, people can conclude that the selling strategy of Verizon is dividing consumption groups based on their social class instead of their races. It is a more realistic way to provide different costing plans to various income groups. And it can also attract all people who has this economical ability instead of blocking out of some potential consumers because racial discrimination. In this way, Verizon could possible to increase their consumer range and increase their profit.

Applications Of Mechatronics In Aviation Engineering Essay

Applications Of Mechatronics In Aviation Engineering Essay The term Aviation covers all the activities involved building of flying aircraft especially air planes. The two major divisions are manufacturing of air craft and its components, and second airlines operation. This manufacturing includes of space craft, missiles and related electrical and electronic components. This aviation industry subdivided into Air craft manufacturing General aviation activities Airline operation Airport operation Aviation support industries Applications of Mechatronics in Aviation This essay will discuss about some of the components used in aviation industry which relates to applications of mechatronics. Aileron Flaps and Actuator drive unit Pilot Static system Fly by wire control system Yaw damper Primary flight control system Internal navigation system Under carriage Measurement of motor rpm Measurement of air flow velocity Altitude measurement sensor Air speed Aileron This ailerons were mounted by the hinges in a reaction test frames and variety of actuator configurations with adjustable links. Electro dynamic shaker attached with a bonded pad to the outboard closeout rib are used to apply various frequencies and amplitude to the aileron. An accelerometer used to monitor the frequency responses. If the frequencies were comparable the flutter free performance of the composite aileron was predicted. A pair of actuators fixed by the pads to the rear of the ailerons. This is used to load and determine the chordwise bending and torsional rigidity. The movement are measured at nine points on the ailerons were measured by two ways. The two ways are linear transducers and optical. Flaps This flaps constructed with parametric computer model and actuator system. The overall model could moved the full range of flap rotation and deflections and it could represent the thermal expansion in both vertical directions and longitudinal. The drive unit rotates in its mounting axis to maintain tangency of the pinion gear and sector gear regardless of any shifts in the location of the flap hinge axis. The existing computer design model is used to determine the real movement at the bearing with the system in a thermally deflected and conform the required movement. This computer model is used to find the sources of interference and eliminates the source. This system is reliable as well as critical for real time determination of components locations in the vehicle. It is very difficult for proper alignment of the parts with out this computer model and drive unit. Actuator drive unit This actuator drive unit is designed to create maximum torque and speed if any two electrical or controller failures. Due to weight concern mechanical redundancy is not provided also it will increase effect of complexity and overall reliability. To resolve this issue the failsafe design were included into the individual components to improve the reliability concerns. When the motor channel fails the rest of the channel would drag along the failed motor. Pilot Static System This pilot static system is mostly used in aircrafts to determine the aircrafts airspeed, Mach number, altitude and altitude trend. This system consists of pilot tube, a static port and pilot static instruments. This unit also measures the external forces acting on the aircraft like temperature, pressure, density and viscosity of the fluid while in operation. Rest of the instruments connected to monitoring computers and data recorders, altitude encoders, cabin pressure controllers and various speed switches. Most of the commercial aircraft disasters have been traced to a failure of the pilot. Fly by Wire control Systems This fly by wire control systems is most reliable than manual control of an aircraft. The changes in flight control components are converted to control signal and transmitted to flight control computers by the wires to determine how to move the actuators at each control surface. This flight control computers gives feedback to stabilize the aircraft performance even without pilot knowledge. Yaw damper In many air craft usually in jets and turboprobs to decrease the damper due to Dutch roll mode this Yaw damper is used. It includes Yaw rate sensors and processor. This overall unit gives signal to an actuator which is connected to the rudder. The purpose of this yaw damper is to give solution for the better ride to passengers. This component is required in aircraft to ensure the stability stays with in the certified values. Primary flight control system This mechanically controlled system design is to provide responds to primary flight control system. For flight envelope protection this electronically system is used. This control system is split into two levels, the four actuator controls and three primary flight computers. This gives warnings to pilot. In internal navigation system includes motion sensors (accelerometers) and rotation sensors (gyroscopes). This setup is continuously calculating the reckoning position, orientation, and velocity of an aircraft and space craft. Undercarriage When take off and landing it allows the aircraft to move as a taxi. This structure compile with wheels, floats and landing gear system. The landing gear is hydraulically rotated forward and up during the ground operations until it engages an uplock hook. This landing gear doors having high temperature reusable surface insulation thermal protection systems tiles joined together with their outer surface. Characterization setup of motors, batteries and propeller In Mini and Micro air vehicles the characterization setup module has been using. This set up having motors, batteries and propellers, computer, multifunction I/O card, tachometer, current sensor, air velocity transducer, thermocouple with conditioner and necessary hardware interface. The DC voltage applied to the motor is controlled by LabVIEW based software. This software continuously collects the six channels data, calculates the engineering inputs, as well as keep updating the screen readout and displays the data also save the data into ASCII spreadsheet file. The collected and displayed data includes motor current, voltage, temperature, RPM, air velocity, thrust, calculated instantaneous power and calculated torque. Measurement of motor RPM It is important to measure most efficiently motor, propeller and gear box combination RPM. Motorà ¢Ã¢â€š ¬Ã¢â€ž ¢s rpm based on varying the combinations of the propulsion systemà ¢Ã¢â€š ¬Ã¢â€ž ¢s components. Another important operation is to detect when motor failure happen. For this detection this system applies two methods to design Tachometer. In first method a wiring harness to connect to the existing real time system, magnets and Hall effect sensor on the gears or motor fan. When the fan start to rotates, the Hall effect sensor detects the field magnetism which is developed due to rotation and sends a signal to the board that is having capability to count the pulses. In second method an optics module is focused to illuminate the spinner from the side. When light reflects off a white stripe on the spinner is detected by the photo sensor for each revolution. Measurement of air flow velocity By using the thermal anemometry the air velocity transducer measures velocities. This method of measurements offers flexibility with wide ranges for accurate measurements. The simple operation of this arrangement is an electric current passed through in a fine filament which is open to the elements to cross flow. When the air flow varies the transferring heat also varies and it causes a variation in the heat balance of the filament. The fine filament material having a property to hold the temperature co-efficient resistance. This change is monitored via electronic methods and communicate the signal to corresponding flow velocity or flow temperature. This method also used for instantaneous velocities and temperature measurement. Aircraft altitude measurement sensor For altitude measurement Piezoresistive silicon sensors are mostly used. Due to high accuracy requirement the monolithic silicon pressure sensors are used and it delivers high level analog output signal is proportional to the applied pressure. In case of change in temperature the silicon sensors are compensated due to these are temperature dependent. This altimeter is used as an absolute sensor. The outcome of the sensor is directed to an operational amplifier. The gain and offset of the amplifier circuit is modifying by two trimmers, so that it can be calibrated. Air Speed This differential airspeed pressure sensor output is connected to an operational amplifier. To calibrate the signal gain one of the trimmer is used. The ports of silicon based sensors are static and variable. To determine the outside air pressure Mensor pressure controller was used to apply a standalone pressure to the static port. When increase in the pressure difference between two ports it generates the output voltage. The output voltage are lowest when the pressure is equal also it offset the voltage.

What Could We Learn From Sir G :: essays research papers

What Could We Learn From Sir Gawain?   Ã‚  Ã‚  Ã‚  Ã‚  I think we could learn a lot many things from Sir Gawain. Sir Gawain is someone that I think everyone can relate to in some way. He was placed under many tests and performed admirable in all but one of them. It is that last test that made him seem 'human'; to me. I think in order to learn from someone you have to try to 'walk a mile in his or her shoes.'; I will describe, in detail, the parts of the story in which Sir Gawain excelled and why we should try to learn from him.   Ã‚  Ã‚  Ã‚  Ã‚  The first thing I thing we could learn from Sir Gawain is to always be ready to step up to a challenge. In Part 1 of Sir Gawain and the Green Knight, Gawain challenges the Green Knight. Gawain is the only Knight to accept the challenge for the King and does so without reservation. He easily beheaded the 'magical'; man as stated in the following lines: 'Gawain grips to his ax and gathers it aloft--/ The left foot on the floor before him he set--/ Brought it down deftly upon the bare neck,/ That the shock of the sharp blow shivered the bones/ And cut the flesh cleanly and clove it in twain,/ That the blade of bright steel bit into the ground./ The head was hewn off and fell to the floor;/ Many found it at their feet as forth it rolled;/ (Unknown, Part I, 421-427). He didn't know the Green Knight was magical and probably thought it would be an easy task. After all, he was a Knight in the great King Authur's court. For this I think Gawain shows strength, bravery, and loyalty.   Ã‚  Ã‚  Ã‚  Ã‚  The next thing we could learn from Sir Gawain is demonstrated on his trip to the Green Chapel: 'Many a cliff must he climb in the country wild; /Far off from all his friends, forlorn he must ride; / At each strand or stream where the stalwart passed/'Twere a marvel if he met not some monstrous foe, /And that so fierce and forbidding that fight he must./ (Unknown, Part II, 713-717). Gawain left his home during horrible chill of winter on a journey to meet a 'man'; who had survived being beheaded. His must have felt lonely, scared, and lost away from all that he is so very familiar with.

Penelope and Alcestis as Ideal Greek Females Essay -- Homers Odyssey

Penelope of the Odyssey and Alcestis of Alcestis as Ideal Greek Females   Ã‚   Although there is some disagreement concerning the Greek’s definition of the ideal female, there is little disagreement that two women represented this Greek ideal. The character of Penelope of Homer's Odyssey 1 and Alcestis of Euripides' Alcestis 2, came to represent the same ideal of female excellence. The Greeks referred to this ideal female as a sophron woman. The qualities possessed by a sophron woman are tangible; she is a good housekeeper, a nurturer of her husband, a child-bearer. She is chaste, graceful and does not like to talk about sex with other women.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to Helen F. North in an article regarding the etymology of sophrosyne, the word originated in the Homeric epics as saophrosyne, which implies "soundness of mind" and is used only in relation to men.4 The word implies both "self-knowledge" and "a sense of propriety," putting one in mind of the inscription at Delphi. It is notable that in relation to men, sophrosyne does not carry specific behavioral connotations, as it does when it comes to be applied to women. Penelope's story, set in the time immediately proceeding the Trojan War, is one of strategic waiting. The Odyssey begins with stasis; simultaneously, Odysseus' departure from Ogygia and Telemachos' coming of age set the events of the epic in motion. As a woman, Penelope has no momentum of her own, but must operate on that of her kyrios. This is not to imply that Penelope is by definition powerless, but it is worth noting that the sphere of her effectiveness is actively determined by the wishes of the men responsible for her. In fact, Penelope faces a drastically reduced role whether Odysseus returns or... ...ophrosyne as the Virtue of Women in Antiquity." From Marcovich, Miroslave, ed. Illinois Classical Studies II (1977): 36. 4 Ibid: 37. 5 Ibid: 36.    Works Consulted Diana Buitron-Oliver and Beth Cohen,   "Between Skylla and Penelope: Female Characters of the Odyssey in Archaic and Classical Greek Art," pp. 29-58. "Female Representations and Interpreting the Odyssey," by Seth Schein, pp. 17-27. Richard Brilliant, "Kirke's Men: Swine and Sweethearts," pp. 165-73. Helene Foley, "Penelope as Moral Agent," in Beth Cohen, ed., The Distaff Side (Oxford 1995), pp. 93-115. "The Odyssey, History, and Women," by A. J. Graham, pp. 3-16, and Jennifer Neils, "Les Femmes Fatales: Skylla and the Sirens in Greek Art," pp. 175-84. Lillian Doherty, Siren Songs: Gender, Audiences, and Narrators in the Odyssey (Ann Arbor 1995), esp. chapter 1.

Mpio

SCM Is the management of a network of Interconnected businesses Involved In the ultimate provision of product and service packages required by end customers. Mall activities of SCM are as follows: Execution Control Monitoring Leveraging worldwide logistics Synchronizing supply with demand and measuring performance globally.PLANNING: On the basis of above functions HRS department will make a plan to hire a best candidate for Finance, Marketing and Supply chain. HRS follow different criteria for different department such as: For Finance they require qualified person who can manage all procedure of accounting, arranging cash and credit as well as he knows how to raise the fund. For marketing they require experienced candidate because who provide create new ideas, Focus on to sustain the brand and to monitor competitors activities in the competitive market.For Supply Chain candidate must have experience of Logistics, Channel Management, operations and Risk Management. Suggestion: Gaston (Minds. ) has to follow three key elements of the HRS planning process to achieve best fit between Jobs and employees. Elements are as follows: Forecasting labor demand, Analyzing present labor supply, and Balancing projected labor demand and supply. RECRUITMENT: It is the overall process of attracting, selecting and appointing suitable candidates to a one or more Jobs within an organization.The term may sometimes be defined as incorporating activities which take place ahead of attracting people, such as defining the Job requirements and person specification. Recruitment can also refer to processes involved in choosing individuals for unpaid positions, such as voluntary roles or training programmed. Suggestions for Gaston (Minds) is in order to increase efficiency in hiring and retention and to ensure consistency and compliance in the recruitment process, it is commended the following steps be followed (also refer to Staff Recruitment Checklist).Details for each step include the min imum recommended best practice to attract a talented and diverse applicant pool: Step 1: Identify Vacancy and Evaluate Need Step 2: Develop Position Description Step 3: Develop Recruitment Plan Step 4: Finalize Recruitment Selection committees will consider all applications. The department uses a streamlined selection process and applications are rigorously short listed. Selection committees may then choose between a number of different assessment methods.These include, but are not limited to, contacting referees prior to assessment, making an assessment based on application and referee input alone, conducting interviews, examining work samples and conducting performance tests which could be both written or practical. All selections and employment decisions for the department are based on merit. And to ensure consistency and compliance in the selection process, it is recommended the following steps be followed: Step 1: Select Search Committee Step 2: Post Position and Implement Recr uitment Plan Step 3: Review Applicants and Develop Short List Step 4: Conduct Interviews

Liberator

The views and beliefs expressed by William Lloyd Garrison in his Liberator editorial are in tune with the social and political changes that occurred in the time of the Second Great Awakening. With the rise of Baptist and Methodist churches in the United States, there was a greater trend to apply Christian doctrines to the resolution of social issues. The same effort was undertaken by Abolitionists who were inspired to move forward with their cause that contradicted both American political values and the teaching of the Christ. The Awakening saw the beginning of large-scale social campaigns underpinned by religious views. Abolitionism was one of such campaigns, paralleled by moral reform. Garrison’s article reflects this spirit of activism striving to resolve many pending social issues and serious problems. Garrison’s beliefs were undoubtedly influenced by religious views, especially taking into account the fact that his mother was from a strong religious background. It is important, however, that he was wise enough to include everybody regardless of religious affiliation in his anti-slavery campaigns. In the Liberator editorial he states: â€Å"In defending the great cause of human rights, I wish to derive the assistance of all religions and of all parties.† (Garrison, 1831). The American Revolution seems to be a powerful symbol in William Lloyd Garrison’s abolitionist beliefs. In the editorial, he invokes the American Declaration of Independence, specifically the part that states: â€Å"that all men are created equal, and endowed by their Creator with certain inalienable rights — among which are life, liberty and the pursuit of happiness† (Garrison, 1831). Garrison draws on these ideals to call for â€Å"the immediate enfranchisement of our slave population† (Garrison, 1831). To him, the connection between the ideals of the Revolution and the empowerment of slaves is obvious and immediate. The claim to equality with which all people are vested is taken to be equated with slave liberation as slaves are included into the concept of ‘people’. Garrison’s bitterness about the attitudes in the North could have been inspired by his preoccupation in the time immediately preceding the editorial with propaganda in those regions. The Northerners, lacking the sight of everyday slave exploitation, probably impressed him with their passivity and negligence concerning the cause of slave liberation. The populations in the North were perhaps less concerned with slavery and the need to overcome, knowing abuses for the most part from other people’s words and media communications. Garrison’s own views underwent a serious transformation as he devoted more time and effort to the abolitionist cause. Since his appearance in Park-Street Church on July 4, 1829, where he â€Å"unreflectingly assented to the popular but pernicious doctrine of gradual  abolition†, in the time before writing the editorial, he had ability to realize the drawbacks of this doctrine (Garrison, 1831). In the article, he presents himself to the reader as an ardent follower of immediate and irrevocable slave liberation. Now confident that slavery is a great tragedy that can no longer be tolerated, he agrees that it cannot be abolished in a gradual fashion. Instead, Garrison calls for putting an end to slavery immediately. He uses a good comparison of gradual abolition to â€Å"telling a man whose house is on fire to give a moderate alarm† (Garrison, 1831). With a serious change in his view, he now identifies his previous position as â€Å"full of timidity, injustice, and absurdity† (Garrison, 1831). The reason why Garrison thought so was that a change was necessary in order to make his doctrine more in tune with the need to carry out serious changes in slaves’ dismal position. Realizing what slaves have to endure the author rejects to wait till slavery can be abolished in gradual moves. In the final part of his message, the author addresses the public’s concerns that his language may in fact be too sharp and hurting many people. To excuse himself and justify the claims, he states that â€Å"the apathy of the people is enough to make every statue leap from its pedestal, and to hasten the resurrection of the dead† (Garrison, 1831). Thus, he insists that the current situation and people’s passivity in matters concerning slavery make him use the harsh language that appears in his messages. It is the seriousness of the offences of slavery in combination with people turning a blind eye to them that drives him to extremes in his writings. In the poem with which Garrison crowns his passionate message, he also uses a few colourful metaphors to evoke passion in people and justify the severity of his words. Thus, he states that oppression has a â€Å"soul-withering glance†, depicts its â€Å"brutalizing sway† and â€Å"iron rod† (Garrison, 1831).   These metaphors expose to the reader the size and ugliness of what the author is dealing with – slavery and its numerous atrocities. Given the brutality of oppression, it is understandable why the author feels â€Å"deep abhorrence† for the phenomenon (Garrison, 1831). Speaking of arguments, the author does not present many in this paper, as it seems to be more of a continuation and comment to his previous Prospectus. The only forcible argument is the opposition to gradual abolition and the outlined change in position on the issue. In this respect, the author seems to state his views in a passionate fashion with a lot of colourful language that help me make points more convincing. However, he could further strengthen his argument by outlining the causes of such passionate attitude. For example, it would be useful to bring once again to the discussion a more detailed description of abuses by slave-owners and of what slaves will have to endure if the abolition takes a gradual and measured character. This would help to make the position even more convincing. Overall, the article undoubtedly made an impression on those familiar with Garrison’s ideas and views and believing in his integrity and leadership. Reference Garrison, W.L. (1831, January 1). Inaugural Editorial. The Liberator.   

Washing Dishes Process Essay

Mrs. Morris English Comp 106 27 March 2013 Washing Dishes A nice meal was just enjoyed by the family. Everyone is sitting around the table with full stomachs not wanting to get up, but it has to be done. All the essential items are already out. Gloves, dish soap, dish strainer, a sponge and table full of dirty dishes. It's time to wash the dishes. Depending on what situation you're faced with determines weather or not you should wear rubber gloves to wash the dishes. If you are wearing a hoody or shirt with long sleeves now is the time to roll them up and put on an apron to minimize the chance of your clothes getting wet.As you take the dishes off of the table scrape all food items into the garbage can. Any napkins and straws should be thrown away also. This reduces the chance of your sink getting clogged. Set the dishes, cups, and silverware on the counter essay writer promo code. Fill the sink up with warm not scalding hot water. Add the dish soap of your choosing to get a mixture of suds within the water. Place the dishes into the sink gently, so there aren't any splashes. If there is enough time the dishes can soak to make washing them even easier.Pots and pans may also soak for easier washing. Take the sponge and get it wet. Grab the plates from the sink and begin to scrub off any food particles that may be stuck on. Rinse off the plates with warm water and make sure all the food and suds are off. Place in the dish strainer to dry. The cups need to have a little extra attention paid to them. Liquid can dry on the bottom and become stuck making it difficult to remove. If you can't reach your hand all the way inside of the cup use the handle of a fork to push the sponge in.Thoroughly rinse the cup inside and out with warm water. Place upside down in the dish strainer so the water will run out. Silverware is probably the most important to make sure it's clean. It goes in our mouths and serves our food. Wash one piece at a time to ensure maximum cleanliness. G rab the handle and scrub opposite end very well. Rinse with hot water. Dish strainers usually have a designated spot for the silverware to stand vertically; place them there. Pots and pans are the dirtiest and hardest to clean.Food gets baked on from cooking and depending how long they have been sitting; it can get really hard. Keep some warm soapy water inside of the pots and pans. Some force may be required to chisel some of the food particles off. Rinse with warm water and place upside down in the dish strainer. The dishes are done! Rinse out the sponge and squeeze out any excess water. Let all of the water out of the sink and wash down any remaining suds down the drain. The dishes can stay in the dish strainer and air dry or be dried with a towel and put away.

Childhood and Adulthood

Men face various phases of life. From being just a little fetus inside the mother’s womb, to being a toddler, a child, a teenager and then an adult, these phases are all being faced by any man and woman. And each phase is equally challenging as the others†¦ challenging for both the person him/herself and the people around him/her who have been watching and guiding him/her all the way.The most compared among these phases are childhood and adulthood. This is not only because these two phases are entirely opposite in terms physical attributes of the person himself, but also because of the number of other aspects which all seem to be on opposite sides. But, it is also worth considering that however opposite these two may look like, there are still worth noting similarities that are evident in the people going through these phases.Childhood and Adulthood DifferencesChildhood covers the age between 2-17 years old for women and 2-20 years old for men. Adulthood, on the other han d, starts when the person reaches maturity and that’s 18 years old for women and 2 years old for the men. But the difference is not merely on the numbers as there is more to it than that.During childhood years, the person seems to cling and acting like totally dependent to the people around him. The parents, older brothers or sisters, aunts, uncles and even the older neighbors will serve will be looked up to by the child.They will be the people whom the child will depend in terms of the most basic needs he has such as food, clothing, shelter, education and much more. Whereas the adults, they are more dependent onto themselves alone. The already learned how to feed themselves and even look for the means where he can get his own food. Even his clothing is not provided by anyone else but himself alone.Much more, at this phase of his life, he may already have a shelter of his own or he is already saving for one. At the same time, the basic educational level – primary and s econdary – is already finished and its either he is finished or almost finished with the tertiary level. This would mean that he can be a university student, a university graduate or already part of the country’s workforce.In terms of responsibilities, there is also a big difference between childhood and adulthood. During childhood, the person himself is not accountable to anything. It will be his parents or his guardians who will be responsible for whatever actions he may commit o whatever decisions he will made.In fact, the child is normally no allowed to do any decision by himself. He is always guided and looked upon to. Wherever he may go, he needs to ask his parents’ or guardians’ permission. Whatever he wants to do, may it be for his life or for his things, he will need to consult his parents and/or guardians first.If in times he commits mistakes, it will be his guardians or his parents who will take the blame. And they are the very people who will teach the child on how to learn from such mistakes. In the same manner, if in moments of challenging times wherein the child commit some deviant behaviors making him to sway away from the righteous parts, it will be the parents or the guardians who will be accountable for such deviant acts because it would seem that they have not given the right moral education for the child.To sum up, during the phase of childhood, it will be the guardians’ and/or the parents’ responsibility to hone the child according to the society’s moral standards and they will be the very people ho will hold sole responsibility for the child – his actions, ways of thinking etc.Meanwhile, as for the adulthood, the exact opposite happens. The person who just reached maturity and adult phase of his life will then have to be accountable for all his actions and decisions. He will now be the one to decide for himself and even for the little ones who are now looking up to him. He will have to decide what he wants to do with his life.He will be deciding whether to continue working or not. He will be deciding whether to move and build a house of his own or stay where e is right now. Every big and little decision will be entirely on his shoulders during this stage.Not only that, he may need to take responsibility for making decisions for other people who are now depending on him. Because he just reach the age where he may have his own family and kids, he needs to ensure that not only himself is safe from troubles and problems, he must take into consideration his own kids and other family members. In short, as one reaches adulthood, it would mean that the person himself is accountable for himself and other people.It would seem that he will be returning the favor that his parents or guardians did when he was just o the childhood phase. Now it will be his time to serve as the role model for the youngsters. Now it will be his time to take the blame when he did something sha meful and deviant. Now it will be his time to be responsible for the wrongdoings that his kids may have done.In terms of financials, there is also very big difference. Because during the childhood phase, the child is not responsible to anything, it just a common tendency that he will no be worrying about the money. Thus, he would just want to buy things (with his guardians’ or parents’ permission of course) without thinking of where to get the money or what will happen for the future.Whereas when he reaches adulthood, he will tend to be very practical in terms of financial consumption. This is brought by the fact that he is the one earning and will have to be responsible whether he will have enough saved money. He will need to learn to prioritize things which item is necessary, which item is just for luxury, etc.SimilaritiesAs for the similarities, most will be on the psychological part. The likes and dislikes of the person facing the different phase of his life may st ay the same. Like for example, if the child dislikes some things or have some phobias over some things, this dislike and/or fear will remain until he reaches adulthood.Also it is very typical for the child to act like an adult during role-playing while it is also typical for adults to act childlike some times during the adulthood. Thus, this sows that whether childhood or adulthood phase, the person himself is accepting what may lie ahead in the future or what he was when he was just a child.ConclusionIndeed, there is a big difference between childhood and adulthood. The physical appearance definitely changes. The level of responsibility grows from nothing to everything.The awareness of financial accountabilities changes from being guided upon to being the driver or the person-in-charge. It is really a big change that every person faces as he moves on with his life. Bu however challenging and different each phase may be, each phase is always worth looking forward to.

Tourism in Boracay, Philippines Essay Example | Topics and Well Written Essays - 1000 words

Tourism in Boracay, Philippines - Essay Example The economic progress is one vital element of ecotourism. By means of nature as well as classification, ecotourism is a big business, moreover a fast-growing one. It orders approximately about two to four percent of every international tour, formulating it as one of the mainly worthwhile position markets within the tourism business. In sequence to be victorious, similar to any other venture, it should be administered by using sound dealing sense along with carefully planned marketing preparation. Numerous efforts of well connotation Non Government Organizations as well as local districts towards mounting ecotourism intentions have not been successful precisely due to lack of procedural skill along with financial visualization.Boracay beaches, has been one of the generally well-liked holiday destinations within the Philippines, is situated on the North-Western head of Panay Island inside Western Central of Visayas. It is made up of three communities; identified as, Yapak, Manoc-Manoc, and Balabag. Even if the island is barely approximately 9 kilometers long and 1 kilometer wide, it fascinates up to 5,300 tourists during max out season. The central tourist magnetism is a broaden beaches of white sand, expectedly identified as White Beach, to be found on the island's east coast. Vacationers take part in sunbathing, diving, swimming, beach volleyball, snorkeling, parasailing, boating, as well as other water activities. Extra natural fascinations on the island comprise the bat and crystal caves, puka shell beach, plus a mountain together with a surveillance deck on the pinnacle, along with a lifeless mangrove forest. On Boracay, Philippines ecotourism emerges to be connected with leisure interests like spelunking, horse back riding, climbing mountains, diving, etc.Situated as a tourist target, an overseas film squad was alleged to have initially revealed it during 1968. Further expansion took place through a blend of local ideas and foreign venture. This hurried and unexpected progress resulted in an environmental deprivation. The central difficulties were water value, fresh water source and solid waste managing.During 1997, the Canadian Urban Institute in partnership with the Department of Tourism organized a carrying aptitude examination for Boracay. There were about 40% of the 16 chief indicators were identified to have surpassed their carrying aptitude edges. The ground water value had been infected by fecal contagion, waste water releases, pesticides, detergents, fertilizers, herbicides, plus salt water disturbance. The towering coliform levels inside the marine atmosphere were put to documentation by DENR in 1996 as a result of too much nutrient filling produced by sewage along with waste water release. A prominent element of the documentation is the mentioning of the lack of efficient authority, vested benefit plus preconception in the performance and implementation of regulations as mistakes of the scheme. In reply, the DENR, DOT, as well as local administration units executed an environment organization and solid waste performance program to deal with the immediate difficulties of water value and waste release. A squad was produced from local administration units along with the private segment to strictly execute decrees on tourism together with environmental security. The community contribution in the decision-making was persuaded through seminars, workshops as well as civic clusters. Primary of this assemblage has been the Boracay Foundation, Inc., a type of industry association consisting of about 70 members whose proposal is to deal with the island's cost-effective, environmental as well as social concerns. In cooperation with the Boracay Dive Association, it accomplished solid waste also underwater administration. It convenes on the Boracay Solid Waste Action Team, the Boracay Special Task Force as well as the Malay Tourism Council. The local administrat

Analyze rhythm of Let America Be America Again by Langston Hughes Essay

Analyze rhythm of Let America Be America Again by Langston Hughes - Essay Example After the first three stanzas, there is a couplet that is rhyming and after it, the rhyming scheme that is adopted in the first three stanzas changes. The poem contains the rhyming scheme of blues and jazz that is a special feature of Black poetry (Roberts and Jacobs 2007). Similarly, the words, â€Å"I am the† and many others are employed to create a rhythm in the poem. Moreover rhyming words are used in stanzas to create a rhythm with the help of rhyme such as â€Å"be and free†, â€Å"again and plain†, â€Å"love and above†, â€Å"sleek and weak†, â€Å"greed and need† and many more. The length of stanzas and lines vary in order to put stress on some lines. After seeing the poem, the poem also appears a free verse at many points as the rhyming pattern seems somehow absent with a little rhyme absent such as: In the above-mentioned stanza, only â€Å"me† and â€Å"be† are rhyming, remaining all the stanza is deprived of a rhyming scheme. The poem uses a lot of repetitive words such as â€Å"America†, â€Å"millions†, â€Å"Whose†, â€Å"all†, â€Å"And† and many phrases such as â€Å"Let it be† and â€Å"Who are you†. The author is unhappy about his land, America. To him, he is not allowed to get equal right for each and every field of life. Hughes writes the poem, â€Å"Let America Be America Again† from the perspective of a black man such as Whitman has written from his perspective. The tone of the poem is somewhat pessimistic as the author is not happy with the current condition of America and regards it as a changed state. Rhythm is also created because of the reiteration or recurrence of stresses and pauses. Hughes makes use of repeated anaphora. For example, in the first lines by making use of the repeated anaphora of â€Å"Let it be†, Hughes acknowledges the fact that America is not what it should be and informs the reader with his perspective in a

Critical success factors for fashion market online retailing business Essay

Critical success factors for fashion market online retailing business - Essay Example 5.5.3 Scalability 80 5.6 Brand Management 80 Chapter 6: Discussion and Conclusion 83 6.1 Introduction 83 6.2 Summary of Findings 84 6.3 Study's Contribution 86 6.4 Directions for Further Research 87 6.5 Conclusion 88 Acknowledgements There are many people whom I would like to include in my Acknowledgement,' not least of which are all the professors who taught me at this university. Each and every one of them contributed to my intellectual development and gave me the tools I needed throughout the research and the writing of my dissertation. I know that if it were not for them, I would not have been able to research and write this study. In my opinion, however, few deserve the acknowledgement due to my supervisor, David Bromilow. He, more than any, knows how confused I was by the sheer size of this project and how, more often than not, I lost direction and, sometimes, confidence. His continued patience and invaluable guidance are what kept me on track. The support which David Bromilow gives all his students and, his constructive criticisms and advice, are responsible for my having finished this dissertation and my presenting of it. I am extremely grateful to him. Last but not least, I want to reserve a special acknowledgement to my parents in Hong Kong and both my aunt and uncle. Their continued and unfailing emotional and financial support have brought me where I am today and have, indeed, opened up a world of possibilities before me. Therefore, it is to them that I dedicate my dissertation. Abstract Chapter 1: Introduction 1.1 Introduction Over the last decade the user-friendly Internet has been developed such that E-commerce is now widely used as a main competing business mechanism. In fact the growth of E-commerce has... The paper tells that E-commerce has become more significant in recent years, though it has been developed in various forms for past 20 years. For example, ‘Electronic Data Interchange’ (EDI) provides a collection of standard message formats and an element dictionary for business to exchange data through an electronic messaging service’. Another example is ‘Electronic Funds Transfer’ (EFT) first introduced in the late 1970s, which transfers money between financial repositories such as banks or bank accounts’. The growth and acceptance of credit cards, Automated Teller Machines and telephone banking can also be regarded as alternative forms of E-commerce. Although many- of these electronic trading technologies have brought progressive effects to their own markets and increased recognition on these systems to their customers, it is very obvious that E-commerce has certainly purveyed its excellence and has brought huge impact on the economic transf ormation only in recent years. In simple terms, ‘E-Commerce’ or Electronic Commerce is defined as ‘the process of buying, selling or exchanging products, services and information via computer networks including the Internet’. It is also alternatively defined; ‘The entire set of processes that support commercial activities on a network and involve information analysis’. Recently, however, we have seen explosive development in E-commerce mainly thanks to the development of the Internet and the World Wide Web, which facilitate e-commerce much more accessible. E-commerce can be simply categorised into two major activities; ‘Business-to-Business (B2B)’ and ‘Business-to-Consumer (B2C)’ activities.

Case Assign MGNT Strategy Implementation Essay Example | Topics and Well Written Essays - 1250 words

Case Assign MGNT Strategy Implementation - Essay Example The main focus of the company was on eliminating the wastage of time and raw materials at every step of the production process. Due to this reason the company introduced fast and flexible process of manufacturing so that they could supply the customers with the best product on the right time and at an affordable price (Becker, 2012). Toyota improved their production quality by: Implementing a culture of learning within the organization for continuous improvement. Increasing the quality of the working systems. Introducing affordable alternatives for new expensive technology in the market. Creating a perfect business process within the company (ICMR, 2010). Toyota faced different business problems from other automobile companies. The company targeted a small market segment but it had to produce a variety of cars on the same assembly line. The only solution of this problem was to introduce flexible operation. This is when Toyota production system was introduced in the company. They inco rporated the idea of Just-In-time system, inspired by the ideas from American supermarkets. The company also became inspired by the idea of W. Edward Deming, which encouraged Toyota to adopt a systematic approach for solving the problems and this would lead to continuous improvement. This process was called Kaizen (Weemooseus- edublogs, 2010). The main motive of Toyota Production system was to minimize the time spend on activities which are not important or necessary. The major activities in the organization which were non-value adding waste were: Defects Disguise employment Inventory in excess Overproduction Strategic Implementation Factors Strategies are usually formulated by the top level management of the company, but the people responsible for implementing the strategy are different. Implementation is the process that links the top level management with the other employees of the organization. Strategy formulation and implementation of the strategy are two sides of the same coi n. Implementation is a process with the help of which the strategies and the policies of the company are put in action by developing programs, budgets and procedures (Kachru, 2005, p. 391). To see that the strategies have been properly implemented it is important to use the capabilities of a few to check those implementations. The factors such as the structure, culture, people of the organization, commutation, control and the outcome is very important for an organization to successfully implement the strategies. To see that the strategies formulated have been carefully implemented, the organizational structure and culture should be reviewed. In the mid of 2000 Toyota faced number of safety issues in their cars. The most notable problems Toyota faced in its design, development, suppliers, production and maintenance was due to the resignation of a number of talented professionals from Toyota. The 2007 consumer reports did not give any ratings to the cars manufactured by Toyota. The co mpanies had shortage of experts, and maintaining high quality became a million dollar question for Toyota. They had time pressure and lack of resources. The sales went down and the strengths, hybrids and electric cars were not helping the company revive (The Guardian, 2010). Structure The structure affects the organization indirectly. It also affects the implementation of strategies through the flow and control of information. The organization should always align the design and the capabilities

Media and communication Essay Example | Topics and Well Written Essays - 1000 words

Media and communication - Essay Example In this case, today people are experiencing technoculture rather than technocracy since the practices and skills accompanying computer technology today barely resemble the technocratic nature experienced in the 1984 according to Handler, Carolyn (45). In the technoculture era, technology is used in ways which have eroded privacy unlike the technocracy era in which individual privacy was highly respected. Big brother (technocracy) opposes publicity of information not only due to privacy but also for secrecy purposes. Contemporary Global Mediated Communication The forwards march of the internet into every day living was aided and supported by the exceptional demand for smart phones after the introduction of the first iphone in 2007.This has led to a new world order in the technology, telecommunication and media industry. In such a case, face book, Google, Microsoft and apple (contemporary global mediated communications) are moving towards the top of this world order pushing aside other mediated communication which existed in the twentieth century. These forms of media are essentially changing consumers’ performance and dismantling longstanding media, technology and telecoms in twentieth centuries. This contemporary global mediated communications have brought a lot of changes in contrast to the twentieth century media. ... On the same note, the contemporary media has become major channel for software functions music, games and other digital substances which have led to the rewriting of media rules. However, the increasing advantage of the contemporary media as opposed to the twentieth century media is due to lack of pressure from shareholders unlike the case other old media. The Eiffel Tower and the Opera Garnier The Eiffel Tower was constructed for the French revolt referred to as centennial Exposition Universelle. It was meant to be a short-term exhibit of architectural engineering expertise but emerged as the world’s tallest tower up to 1930 according to Spang (34).This makes the building significant to the history of urban space. Opera Garnier has been of great importance in history. This is because its museums and companies have made the city of Paris a popular tourist destination globally receiving more than 30 million tourists per annum. The city was initially the site the French revolt a nd rich cultural setting with wealthy patrons who provided an intellectual atmosphere which invited scholars and artists. The flourish of such people led to the transformation of the city making it the world’s top trade and cultural centre. Worries about Media Change A variety of developments in the Greek community led to the practice of writing. The first writers were the Hippocratic writers who wrote to make medicine a complete participant during the famous Revolution of Wisdom in late fifth century. The invention of writing was the biggest worry for them as now they were to see with their minds what they could not see with their eyes. However writing of poetry preceded the written prose discourse. The likes of face book and Google have

Facebook Analysis To Confirm Its Competitiveness In A Defined Market Essay

Facebook Analysis To Confirm Its Competitiveness In A Defined Market - Essay Example The idea was to create a website though which people in the university could stay connected with each and share ideas. Within months of its initiation the core idea spread beyond the boundary rooms of Harvard and was highly appreciated and accepted by all. Very soon it got extended to Yale and Stanford and was endorsed widely in these places. The initiative was accompanied and followed by two more students at Harvard, Chris Hughes and Dustin Moskovitz who helped the founder to grow and take the concept to the next level. Within a matter of few months, it became a national student network. In 2005, it was officially given the name of Facebook. The domain was called facebook.com was purchased at a rate of $200,000. Facebook was then opened in 2006 and could be accessed by everyone above 13 years of age having a valid e-mail identity. In 2008, it was announced that Facebook would set up international headquarters in Dublin, Ireland. In 2010, the company began to invite users to go throu gh a beta test or selection process based on questions and answers. A number of engineering puzzles were given to them where these users were required to solve computational problems. This gave them opportunities to get hired in Facebook. It had emerged as the greatest only photo host by 2011 and had millions of users accessing the same from mobile phones, which accounted for 33% of the entire traffic in Facebook. (Carlson, â€Å"At Last -- The Full Story Of How Facebook Was Founded†). Biography of the Founder Originally known as the Facebook, the site was founded by Mark Zuckerberg, a former student at Harvard University. After completing second year at the university, he left it to concentrate on the website he had created and which had a use based of more than 250 million people. Born in May 14, 1984, in New York, Zuckerberg had grown in a well educated and comfortable family. Zuckerberg’s interest in computers and technology showed very early in his childhood. He h ad created messaging program using Atari Basic, at the age of 12 which he named as Zucknet. His father use to use this program for running operations at his dental office. The receptionist at office could use this program to convey the message of a new patient arrival without screaming across the room. This program was also used within the family to communicate in the house. He took interest in computer games with his friends just for fun (Chittaranjan Wordpress, â€Å"Early life†). In order to entertain and encourage his interest in computers, Mark’s parents arranged for a private computer tutor at home, who had later on declared to reporters that he found to difficult to stay ahead of a prodigy who was interested more in the graduate courses at the nearby college. Beside computers, Lark also showed immense talent in fencing and soon became captain of his school team. One of his other interests was literature, in which he earned a diploma in classics. However, his fas cination

COCA-COLA COMPANY Essay Example | Topics and Well Written Essays - 250 words

COCA-COLA COMPANY - Essay Example The corporation has been in operation for 129 years since inception in 1886 (Bodden, 2009, p. 3). Coca-Cola is an American corporation listed on the New York Securities Exchange. The company is headquartered in Atlanta Georgia but operates globally in over 200 countries. Coca- Cola owns or license and market over 500 non-alcoholic beverages. Mostly they deal with sparkling beverages, waters, enhanced waters, juice, ready-to-drink teas and coffees and energy drinks. The company was listed as the fourth in World’s Most Valuable Brands as of May 2015.Coca-Cola’s rivals in the market are mainly Pepsi Co Inc. and Dr. Peppers Snapple Group Inc. Pepsi competes with Coca-Cola on the global market while Dr. Peppers challenges Coca-Cola mainly in the US market. The market location explains why Dr. Peppers Snapple Group Inc. shares rose than the two rivals in February 2015. Unlike Coca-Cola and Pepsi, Dr. Peppers does not suffer major issues associated with foreign currency fluctu ations. Pepsi is also more diversified than Coca-Cola. It also operates in the food industry. Fierce competition continues, and demand carbonated drinks that Coca-Cola relies on decreases. Now Coca-Cola's CEO, Muhtar Kent announced plans to lay off around 1800 employees to reduce cost. However with a market in the global beverage industry of 30% and market capital of 183 US billion dollars, Coca-Cola remains a global giant (U.S. Securities and Exchange Commission, 2015 retrieved from http://www.coca-colacompany.com/investors/investors-info-sec-filings).