Essay --

It was a hot summer night in the middle of August, me and my good friends just graduated high school and we had an array of graduation parties to attend. It was ten o’clock and my buddies had been drinking for some time now, we all were having a good time dancing, talking, and reminiscing all the good times we had in high school and all the crazy things we did. My buddy offered me a drink and I figured, why not, were all here with our parents and having a good time. Little did I know, this was a start to a very bad night. By mid night, I wasn’t feeling too hot so I decided to take a break and lay down, not ten minutes after laying down I got up and got sick, and it didn’t happen just once. The next morning I woke up and didn’t know where I was or what happened the night before. What I experienced that night was one of the worst things I have ever experienced in my life. Those are just some of small effects that binge drinking can have on your body. In toda y’s society, drinking has become a big problem. Many people think drinking is a social norm. So drink to have a good time, and some people drink because they can’t help it. Binge drinking refers to a high volume alcohol consumption over a short period of time, and is frequently defined as the consumption of four or more drinks at a single sitting for women, and five or more drinks at a single sitting for men. Binge drinking goes hand in hand with physiological effects. Test have shown that binge drinking may put people at risk of coronary heart disease risk, psychiatric morbidity, and cognitive impairment. Infants that are born to a women that binge drank while pregnant are thought to have behavioral difficulties as they grow up (Lim). Along with the short terms of binge drinkin... ... years, researchers have found that binge drinking has a negative effect of the lung as well. Excessive drinking may cause cell dysfunction within the layer of tissue lining the airway, making it hard to breathe for some people. On many campuses, in many bars, and parties all over the world people are binge drinking. Little do they know that what they are doing in extremely bad for their bodies. Some people don’t think twice about it but people should really be concerned about what they put in their bodies. They are at high risk for injury in the short-term due to behavioral disinhibiting, temporary impairment of judgment, nausea and vomiting, and hangover symptoms. It only gets worst in the long run, there are many different long-term effects that can affect them for the rest of their lives. People should really think twice before they start to have a â€Å"good time.†

Manchester Product

Manchester Products: A Brand Transition Challenge Recommendation: Here are two companies namely Manchester Products and Paul Logan Furniture Division, both offer furniture in different sectors. Indeed, Manchester Products has been known for office furniture while Paul Logan Furniture Division is selling high-Â ­? end fashionable home furniture. Manchester should co-Â ­? brand the Paul Logan Furniture Division line by using a strategy that makes Manchester an endorser brand (Aaker D. , 2004). In this way the existing product line could now be called Manchester Paul Logan Furniture Division and after two years, Manchester should introduce a new household furniture brand. Problem statement: The problem that Manchester faces is that of transitioning from one customer segment, which is the office furniture segment to another segment which is the segment of household customers. If we have a look at the exhibit 4, the table highlights clearly the strengths of Paul Logan Furniture Division which are different than the Manchester Products. While the core product is the same, the marketing, branding and distribution techniques will differ. The choice of these strategies and the alternates present problems to the company. As ar as the next issues regarding the different distribution strategies of both the brands are concerned, Manchester follows a push strategy where it manufactures the furniture and sells it online, through retailers, specialty stores as well as through the direct sales force. As far as Paul Logan Furniture Division is concerned, it too follows a push strategy as it designs its pro ducts and manufactures them, without addressing specific consumer requirements. Assumptions: The future for Manchester, as a household and an office retailer brand will need to keep in mind that the Paul Logan Furniture Division name annot be used after three years. Another assumption is that furniture chain stores concerns will be satisfied, as Manchester will be able to provide them with products with the endorsed Paul Logan Furniture Division name. This will enable them to have a comfort level developed with Manchester so that once two years have lapsed and the new Manchester brand is introduced, these stores will be willing to carry them, based on a good relationship (Aaker D. A. , 2004). Discussion and analysis: The solution that needs to be undertaken in order to resolve the challenge of brand transition, considering that the company an only use the brand name for three years and the fact that it cannot use it to brand new products indicates that adoption of the Paul Logan Fur niture Division brand name is not a sustainable strategy. Therefore, the suggestion given by Lisa regarding delaying the name change is not feasible and would only serve to confuse consumers (Davis, 2000). The suggestion where Gary recommends that all products should be rebranded to Manchester immediately ignores the core reason for the acquisition of Paul Logan Furniture Division. The acquisition was carried out to help Manchester enter the household furniture market nd if the name is not used then the acquisition would, in essence, waste the power of the Paul Logan Furniture Division brand in the consumer market. In so far as the last recommendation is concerned, the gradual change in one or two categories will help in registering the fact that Manchester has the same quality products as Paul Logan Furniture Division, and will help to leverage the acquired brand name better. However, this will be against the core principles as stated by Al and Laura Ries as an immutable law of bra nding (Ries & Ries, 1998). The law of singularity states that the brand should stand for ne particular image in the mind of the consumer. In as far as the case goes, it has been stated that Manchester has an image of a conservative furniture brand that is mainly ‘corporate’ in its approach, using conservative and elegant designs. Paul Logan Furniture Division has a completely different positioning, and is meant to be a contemporary outstanding furniture brand that is preferred by consumers who are trend setters in way. This target market serves to be a completely different brand persona which is bold and trendy as compared to Manchester’s persona which is serious and elegant. Therefore, none of hese strategies would have worked in the market place, and there was a need for a more comprehensive, and focused strategy that could harness the positive goodwill generated by Paul Logan Furniture Division so that Manchester cold sustain the advantage in the longer run, e ven after the three years had passed. That is the reason why the fourth strategy of endorsing the Paul Logan Furniture Division brand had to be considered. The marketing communications campaign that is used will need to focus on this endorsement, so that the brand name becomes so entrenched in the consumer’s mind, that even when three years nd and Manchester is relived of the right to use the Paul Logan Furniture Division name, Paul Logan Furniture Division is subconsciously perceived as a Manchester brand (Davis, 2000). As far as pull and push strategies are concerned, the company in case of the Paul Logan Furniture Division brand line should continue to follow a push strategy, with promotional offers and designs that can enhance sales as well as market recognition. However as far as the office furniture division is concerned, the company should also introduce a pull strategy whereby orders are taken from corporate buyers and are customized ccordingly. Implementation: The pr oposed recommendations have two phases. The first is endorsed product lines while the second is a new product line at the end of two years. In the first scenario the action plan would entail as an immediate step, a board and then a company-Â ­? wide meeting where all employees are brought onto the same page with reference to the strategy proposed of endorsing the brand. The employees need to be reminded that they are brand ambassadors. As far as the sales force is concerned, Paul Logan Furniture Division sales team will have to be instructed to consciously endeavour and call Paul Logan Furniture Division as Manchester Paul Logan Furniture Division in all verbal, written and online communications. The sales force will have to be briefed and trained in following the company policy. Moreover, some sales people will be permanently placed at larger retail stores to help answer and queries regarding the corporate endorsed brand. Secondly, retailers and distributors will be brought on board, and all their concerns and issues should be answered proactively. Ad and communications campaigns also need to be worked on focusing on Manchester Paul Logan Furniture Division. Once the endorsement trategy ceases to exist, the company will have to have a contingency plan in catering to the situation Moreover as new products cannot bear the Paul Logan Furniture Division name, the company will have to come up with a new brand of household furniture, after two years of using the Paul Logan Furniture Division name. The implementation procedures in this case will include promot ional strategies for retailers and wholesalers who will be encouraged to push the product more than the competitor’s products. Implementation is the key to executing a successful brand strategy and these measures will aid in just that.

The Catcher in the Rye by J.D. Salinger - 1005 Words

Holden Caulfield, the protagonist of J.D. Salinger’s classic coming of age tale The Catcher in the Rye, entices readers through his hyper-critical scrutinization of the post-war consumer world. The novel itself is acclaimed to be quite autobiographical; the similarities between Salinger and Holden are numerous. Holden is an avid critic of materialistic American ideals, and he aims to preserve innocence in others, and to save himself from falling into the land of adulthood. After failing out of prep school, Holden retires to the streets of New York City, searching for the little purity he has left. Through Holden’s manic and depressive moods, his language, and his relationship with his sister, Holden’s desire to escape the â€Å"phoniness†Ã¢â‚¬ ¦show more content†¦Costello states, â€Å"†¦Holden uses theses phrases to such an overpowering degree that they become a clear part of the flavor of the book; they become, more, a part of Holden hims elf†¦Ã¢â‚¬  (Costello 33). A major phrase which Holden uses is â€Å"It really is† or â€Å"It really did†. These affirmative phrases demonstrate how Holden longs to fortify his honesty and avoid slipping into the world of â€Å"phonies†. In addition, Holden’s diction is identifiable at a mature level and at a young level. For example, Holden makes use of vocabulary such as â€Å"suspicious† and â€Å"terrific†, yet he abuses basic grammar through the use of misplacing adjectives as nouns and using double negatives. Therefore, Holden’s language mirrors his division between childhood and adulthood. In addition to Holden’s moods and his language, his relationships also aid in delineating his character. Holden’s most valued relationship is the one he shares with his younger sister, Phoebe. To Holden, Phoebe is the one person whom he can truly trust, and he feels best when he is with her. A monumental reason fo r Holden’s appreciation for Phoebe is that she has emotionally replaced Holden’s deceased brother, Allie, who passed away at a young age. Holden loves his sister so greatly because of her youth, and he does not want to see her enter the world of adulthood. However, Holden realizes that he cannot preserve Phoebe’s innocence when he takes her to ride the carousel at the zoo. Holden says,Show MoreRelatedThe Catcher in the Rye by J.D. Salinger637 Words   |  3 PagesThe Catcher in the Rye, by J.D Salinger, consists of many minor characters. There are more than about sixty characters in the novel in which only three of them are major characters (Holden, Allie, and Phoebe) and the rest minor. Many of these characters are just mentioned with no lasting impact on either the novel itself or Holden. Salinger uses minor characters in the Catcher in the Rye to tell the readers about Holden and his views about the world. The first minor character seen in the CatcherRead MoreThe Catcher in the Rye by J.D. Salinger654 Words   |  3 Pagesfirst questions that came to my mind when I received the first assignment notice that we would be reading The Catcher in the Rye for English class. The title is most likely the single most important word choice that the author must make. J.D. Salinger uses the title in the book to allude to more than just when Holden sees the young child singing. J.D. Salingers title, The Catcher in the Rye, alludes to the conflict Holden faces of sexuality when growing up. The first reference made to the titleRead MoreThe Catcher in the Rye by J.D. Salinger944 Words   |  4 PagesMany people have different aspects and impressions on a teenager’s life. Some say society is the problem for their misbehaviours while others say it is the child who is responsible. Catcher in the Rye by J.D Salinger tells a story of a teenage boy named Holden Caulfield who gets kicked out from school to school. 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His various traits make him a different person from the rest of the phonies in the world. Holden says, â€Å"All you do is make a lot of dough and play golf and play bridge and buy cars and drink Martinis and look like a hot-shot. How would you know you werent being a phony? The trouble is, you wouldnt.† What Holden doesn’t realizeRead MoreThe Catcher in the Rye by J.D. Salinger798 Words   |  3 PagesCatcher in the Rye Essay Anyone who has lost a beloved relative to cancer or other illnesses can understand how difficult it is to return to a normal living routine and move on with their lives without the relative. In J.D. Salinger’s novel, Holden Caulfield has to deal with the loss of his younger brother to leukemia. A few years after his younger brother, Allie, passed away, Holden finds himself being kicked out of yet another boarding school, this one being Pencey Prep in Pennsylvania. HoldenRead MoreThe Catcher in the Rye by J.D. Salinger1104 Words   |  4 Pages J.D. Salinger has written multiple novels, but his most famous is The Catcher in the Rye. Not only is this novel famous for its literary merit, it is also known as his most banned novel in certain schools. Even though this novel has been banned, J.D. Salinger’s themes and moralistic purposes serve literary worth. In The Catcher in the Rye, the reader is first introduced to Holden Caulfield, as first person narrator. He is a radically independent adolescent who tosses off judgments at ease unselfconsciouslyRead MoreThe Catcher in the Rye by J.D. Salinger983 Words   |  4 PagesCatcher in the Rye Essay Throughout Catcher in the Rye there are a lot of small parts of the story where it would be linked to the book and to the text all together. J.D. Salinger created a lot of important passages that would be associated with what type of message that he was trying to convey to the audience. Salinger would develop certain characters like Phoebe through her description and actions to have a influence on Holden, thus causing him to change as a character and reveal sides of himRead MoreThe Catcher in the Rye by J.D. Salinger507 Words   |  2 PagesJ.D Salinger is a very known american writer whose literature became very popular. His books revolved around many ideas such as his view on children. Children in many of his books have an innocence that Salinger grasps onto and makes adults corrupt. Also, he shows how children are teachers to adults but can still be foolish. Purity in children are expressed throughout many stories by Salinger. In Catcher In the Rye, Holden repeatedly expressed â€Å"Did you ask her if she still keeps all her kings inRead MoreThe Catcher in the Rye by J.D. Salinger667 Words   |  3 PagesIn a J.D Salinger novel, The Catcher in the rye interprets the adolescent world full of patience and misery. 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